{"id":9586,"date":"2023-08-28T12:30:14","date_gmt":"2023-08-28T10:30:14","guid":{"rendered":"https:\/\/tv.a11.cz\/?post_type=video&#038;p=9586"},"modified":"2023-08-28T16:21:59","modified_gmt":"2023-08-28T14:21:59","slug":"brno-ma-na-budove-unikatni-reklamu-z-roku-1933","status":"publish","type":"video","link":"https:\/\/tv.a11.cz\/video\/brno-ma-na-budove-unikatni-reklamu-z-roku-1933\/","title":{"rendered":"Brno m\u00e1 na budov\u011b unik\u00e1tn\u00ed reklamu z roku 1933"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Brno m\u00e1 unik\u00e1t. Lid\u00e9 na Tomkov\u011b n\u00e1m\u011bst\u00ed v t\u011bchto dnech proch\u00e1z\u00ed kolem zrestaurovan\u00fdch n\u00e1pis\u016f z minul\u00e9ho stolet\u00ed, kter\u00e9 l\u00e1kaj\u00ed na mentolovou frankovku Alpu, m\u00f3dn\u00ed zbo\u017e\u00ed \u010di \u010daloun\u011bn\u00fd n\u00e1bytek. <\/p>\n","protected":false},"author":8,"featured_media":9601,"template":"","categories":[17,157],"porad":[],"region":[134,53],"kategorie":[],"class_list":["post-9586","video","type-video","status-publish","has-post-thumbnail","hentry","category-domaci","category-zpravy","region-brnensko","region-jihomoravsky-kraj"],"acf":[],"meta_box":{"nbla_idec":"N2301087","nbla_title":"Brno m\u00e1 na budov\u011b unik\u00e1tn\u00ed reklamu z roku 1933","nbla_subtitle":"","nbla_summary":"","nbla_description":"","nbla_transcription":"Brno m\u00e1 unik\u00e1t. Lid\u00e9 na Tomkov\u011b n\u00e1m\u011bst\u00ed v t\u011bchto dnech proch\u00e1z\u00ed kolem zrestaurovan\u00fdch n\u00e1pis\u016f z minul\u00e9ho stolet\u00ed, kter\u00e9 l\u00e1kaj\u00ed na mentolovou frankovku Alpu, m\u00f3dn\u00ed zbo\u017e\u00ed \u010di \u010daloun\u011bn\u00fd n\u00e1bytek. Historick\u00e1 reklama vznikla z\u0159ejm\u011b v prvn\u00ed polovin\u011b t\u0159ic\u00e1t\u00fdch let. N\u00e1pisy objevily d\u011bln\u00edci, kte\u0159\u00ed bourali d\u016fm na Tomkov\u011b n\u00e1m\u011bst\u00ed v brn\u011bnsk\u00fdch Husovic\u00edch kv\u016fli stavb\u011b velk\u00e9ho m\u011bstsk\u00e9ho okruhu. Pr\u00e1v\u011b z\u00e1jem lid\u00ed pomohl my\u0161lenko obnoven\u00ed p\u016fvodn\u00edho \u0161t\u00edtu budovy uskute\u010dnit. Ta reklama se p\u016fvodn\u011b objevila v roce 2021, kdy musel d\u016fm, kter\u00fd stal vedle Sokolovny na Dukalsk\u00e9 ulici v Husovic\u00edch, ustoupit stavb\u011b velk\u00e9ho m\u011bstsk\u00e9ho okruhu. Poda\u0159ilo se zjistit, \u017ee ta reklama byla z roku 1933 pouze v Torzu. V podstat\u011b cel\u00e1 ta akce se rozvinula velkou n\u00e1hodou. J\u00e1 jsem dal p\u0159\u00edsp\u011bvek na svou ve\u0159ejnou facebookov\u00fd profil, kde se jenom informovalo o tom, \u017ee se objevila reklama a v r\u00e1mci toho p\u0159\u00edsp\u011bvku vznikla takov\u00e1 spont\u00e1nn\u00ed autentick\u00e1 p\u00e1trac\u00ed akce, kde se zapojilo mno\u017estv\u00ed lid\u00ed, mo\u017en\u00e1 des\u00edtky lid\u00ed hledali star\u00e9 reklamy, b\u00e1dalo se, co tam mohlo b\u00fdt, jak by se to dalo doplnit. Ejstorick\u00e1 reklama z roku 1933 na Sokolovn\u011b v Brn\u011b v Husovic\u00edch znovu z\u00e1\u0159\u00ed. Torzo p\u016fvodn\u00ed reklamy zrestaurovala p\u00edsmomal\u00ed\u0159ka Pavla Medlov\u00e1. Zjistili jsme v r\u00e1mci dal\u0161\u00edch p\u00e1tr\u00e1n\u00ed a diskuz\u00ed, \u017ee mo\u017en\u00e1 jde o nejv\u011bt\u0161\u00ed, nejvelkoplo\u0161n\u011bj\u0161\u00ed reklamu z Prvn\u00ed republiky. V cel\u00e9 \u010cesk\u00e9 republice m\u00e1 asi 170 metr\u016f \u010dtvere\u010dn\u00edch, b\u00fdt je znovu namalovan\u00e1. J\u00e1 mysl\u00edm, \u017ee to je fajn. Ne, sly\u0161ela jsem jenom o t\u00e9 rekonstrukci, to je v\u0161echno. Tak\u017ee se v\u00e1m to l\u00edb\u00ed? Jo, je to p\u011bkn\u00fd. Jo, je to hezk\u00fd. No, je to dobr\u00fd, tak kdy\u017e jsme takhle objevili. Mn\u011b se to hodn\u011b l\u00edb\u00ed, \u017ee je to zachovan\u00fd, ta star\u00fd tradice. Vypad\u00e1 to p\u011bkn\u011b, takov\u00fd retro, je fajn, \u017ee se to vrac\u00ed zp\u00e1tky zase. Sly\u0161ela jsem, \u017ee to tady bylo p\u016fvodn\u011b, \u017ee to tady obnovili a l\u00edb\u00ed se m\u011b to, \u017ee to obnovili. Mn\u011b je to super. Historick\u00e1 reklama, jak vid\u011bn\u00ed na Tomkov\u00e9 n\u00e1m\u011bst\u00ed z Brna pro televizi A11 Ji\u0159\u00ed V\u00fdner.","nbla_serie":"","nbla_season":"","nbla_episode":"","nbla_duration":"138.64","nbla_genre":"","nbla_editorial_format":"","nbla_mtime":"1693217868","nbla_url":"https:\/\/origin.a11.cz\/vod\/0832umz9x7tysp85gb9yviusz.mp4","nbla_version":"1693217867","nbla_odvysilano":"Ne","bunny_id":"5add2f4c-32ce-45c8-9615-b059a8c12d90","youtube_id":"","datum_vydani":"20230828","stopaz":"138.64","dokument":[],"video_to":[]},"_links":{"self":[{"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/video\/9586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/video"}],"about":[{"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/media\/9601"}],"wp:attachment":[{"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/media?parent=9586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/categories?post=9586"},{"taxonomy":"porad","embeddable":true,"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/porad?post=9586"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/region?post=9586"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/kategorie?post=9586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}