{"id":10175,"date":"2023-09-11T19:49:05","date_gmt":"2023-09-11T17:49:05","guid":{"rendered":"https:\/\/tv.a11.cz\/?post_type=video&#038;p=10175"},"modified":"2023-09-11T20:09:35","modified_gmt":"2023-09-11T18:09:35","slug":"rekordni-zajem-o-znacku-regionalni-potravina","status":"publish","type":"video","link":"https:\/\/tv.a11.cz\/video\/rekordni-zajem-o-znacku-regionalni-potravina\/","title":{"rendered":"Rekordn\u00ed z\u00e1jem o zna\u010dku Region\u00e1ln\u00ed potravina"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>P\u00e1t\u00fd ro\u010dn\u00edk akce Do\u017e\u00ednky na Letn\u00e9 po\u0159\u00e1dalo Ministerstvo zem\u011bd\u011blstv\u00ed spole\u010dn\u011b se St\u00e1tn\u00edm zem\u011bd\u011blsk\u00fdm a interven\u010dn\u00edm fondem. C\u00edlem obou t\u011bchto instituc\u00ed je i t\u00edmto zp\u016fsobem podpo\u0159it \u010desk\u00e9 farm\u00e1\u0159e a producenty potravin.<\/p>\n","protected":false},"author":8,"featured_media":10179,"template":"","categories":[17,157],"porad":[],"region":[51,146],"kategorie":[],"class_list":["post-10175","video","type-video","status-publish","has-post-thumbnail","hentry","category-domaci","category-zpravy","region-praha","region-praha-7"],"acf":[],"meta_box":{"nbla_idec":"N2300096","nbla_title":"Rekordn\u00ed z\u00e1jem o zna\u010dku Region\u00e1ln\u00ed potravina","nbla_subtitle":"","nbla_summary":"","nbla_description":"","nbla_transcription":"\ud83c\udfb6 1. z\u00e1\u0159iva, sobota, pat\u0159ila na Pra\u017esk\u00e9 letn\u00e9 do\u017e\u00ednk\u00e1m. P\u00e1t\u00fd ro\u010dn\u00edk akce Do\u017e\u00ednky na letn\u00e9 po\u0159\u00e1dalo Ministerstvo zem\u011bd\u011blstv\u00ed spole\u010dn\u011b se St\u00e1tn\u00edm zem\u011bd\u011blsk\u00fdm a interven\u010dn\u00edm fondem. C\u00edlem obou t\u011bchto instituc\u00ed je i t\u00edmto zp\u016fsobem podpo\u0159it \u010desk\u00e9 farm\u00e1\u0159e a producenty potravin. My podpo\u0159\u00edme, jak ty mal\u00e9, \u010dasto rodinn\u00e9 farmy. Mysl\u00edm, \u017ee to je bohatstv\u00ed, kter\u00e9 v \u010cesk\u00e9 republice m\u00e1me a m\u00e1me ho rozv\u00edjet. Stejn\u011b takhle podporujeme ty velk\u00e9 produ\u010dn\u00ed spole\u010dnosti dru\u017estv\u00ed. Mysl\u00edm, \u017ee je to taky d\u016fle\u017eit\u00e9, proto\u017ee ono to nen\u00ed vytrhnout mal\u00e9, velk\u00e9, st\u0159edn\u00ed. My opravdu mus\u00edme podporovat cel\u00fd ten komplex zem\u011bd\u011blstv\u00ed. A vedle to samoz\u0159ejm\u011b m\u00e1me tady projekty, programy jako t\u0159eba regionaln\u00ed potravina. A to je p\u0159esn\u011b to, co potom sm\u011b\u0159uje k tomu, abychom dok\u00e1zali udr\u017eet lok\u00e1ln\u00ed producenty a podpo\u0159ili je, abychom ty lok\u00e1ln\u00ed produkty, \u010dasto kr\u00e1sn\u00e9, kvalitn\u00ed, jsou to jogurty, masn\u00e9 v\u00fdrobky, lok\u00e1ln\u00ed minipivovary nap\u0159\u00edklad, tak abychom to dok\u00e1zali dostat tak\u00e9 na st\u016fl na\u0161ich rodin a dom\u00e1cnost\u00ed. V r\u00e1mci leto\u0161n\u00edch do\u017einek na Letn\u00e9 byly tradi\u010dn\u011b vyhl\u00e1\u0161eni nov\u00fd dr\u017eitele zna\u010dky region\u00e1ln\u00ed potravina ze st\u0159edu \u010cesk\u00e9ho kraje. Ti se tak p\u0159ipojili k dal\u0161\u00edm zna\u010dk\u00e1m, kter\u00e9 mohou toto ozna\u010den\u00ed pou\u017e\u00edvat. Region\u00e1ln\u00ed potravina je zna\u010dka, kterou ud\u011blujeme na 4 roky a ve st\u00e1vaj\u00edc\u00ed chv\u00edli vlastn\u00ed 411 produkt\u016f od 313 v\u00fdrobc\u016f. S podporou lok\u00e1ln\u00edch v\u00fdrobc\u016f a dr\u017eitel\u016f zna\u010dky region\u00e1ln\u00ed potravina chce st\u00e1tn\u00ed zem\u011bd\u011blsk\u00fd a interven\u010dn\u00ed fond j\u00edt je\u0161t\u011b d\u00e1l. Nejbli\u017e\u0161\u00ed dob\u011b pl\u00e1nujeme i otev\u0159en\u00ed nov\u00e9 prodejny, prim\u00e1rn\u011b zam\u011b\u0159en\u00fd na region\u00e1ln\u00ed potraviny a biopotraviny, sekund\u00e1rn\u011b i na zna\u010dku Klasa, kterou rovn\u011b\u017e administrujeme, a to p\u0159\u00edmo v centru v ulici Ve\u0161t\u011bp\u00e1nsk\u00fd. A to otev\u0159en\u00ed pl\u00e1nujeme, pokud to dob\u0159e dopadne na advent. Oz\u00edsk\u00e1n\u00ed zna\u010dky region\u00e1ln\u00ed potravina je mezi farm\u00e1\u0159i a potravin\u00e1\u0159i v \u010cesku pom\u011brn\u011b velk\u00fd z\u00e1jem, co\u017e potvrzuj\u00ed i \u010d\u00edsla. U\u017e m\u00e1me ocen\u011bn\u00fdch zhruba 1500 v\u00fdrobc\u016f, za t\u011bch 14 let komise ochutnaly a hodnotily 19 000 produkt\u016f a v leto\u0161n\u00edm roce se p\u0159ihl\u00e1silo 456 v\u00fdrobc\u016f, co\u017e je historick\u00fd \u010d\u00edslo. V \u010dem ozna\u010den\u00ed region\u00e1ln\u00ed potravina producent\u016fm pom\u00e1h\u00e1 a jak t\u011b\u017ek\u00e9 je j\u00ed z\u00edskat, septali jsme se t\u011bch, kte\u0159\u00ed se j\u00ed mohou py\u0161nit. Pro b\u011b\u017en\u00e9ho spot\u0159ebitele ur\u010dit\u011b ve zviditeln\u011bn\u00ed na trhu, proto\u017ee na z\u00e1klad\u011b toho ocen\u011bn\u00ed n\u00e1s m\u016f\u017ee kdykoliv nal\u00e9zt a m\u016f\u017ee podle n\u011bj si ov\u011b\u0159it na\u0161i kvalitu a to, jak ten v\u00fdrobek zpracov\u00e1v\u00e1me, vyr\u00e1b\u00edme a uchov\u00e1v\u00e1me. My jsme v\u00edce vid\u011bt, v\u00edce se u n\u00e1s vyprezentujeme s t\u00edm. Je to n\u011bco, podle \u010deho se i z\u00e1kazn\u00edci podle v\u00e1s rozhoduj\u00ed? N\u011bkte\u0159\u00ed ano, n\u011bkte\u0159\u00ed ano, n\u011bkte\u0159\u00ed se vypt\u00e1vaj\u00ed. My jsme vyhr\u00e1li t\u011bstoviny, my jsme vyhr\u00e1li region\u00e1ln\u00ed zna\u010dku s t\u011bstovinami, s nudlepol\u00e9vkou vedle Libe\u010dkem a Petr\u017eelkou a sout\u011b\u017eili jsme v kategorii pekarensk\u00e9 v\u00fdrobky v\u010detn\u011b t\u011bstovin. Tak to v\u00edte, \u017ee ka\u017ed\u00fd kola\u010dek, ka\u017ed\u00fd frgal je prost\u011b chutn\u011bj\u0161\u00ed, tak\u017ee byli jsme velice r\u00e1di a velice p\u0159ekvapeni, \u017ee jsme z\u00edskali s nudlepol\u00e9vkov\u00fdmi nudlemi region\u00e1ln\u00ed potravinu. Je to ocen\u011bn\u00ed va\u0161\u00ed ru\u010dn\u00ed pr\u00e1ce, v prvn\u00ed \u0159ad\u011b s tou m\u00e1te radost, \u017ee to dostanete, v druh\u00e9 \u0159ad\u011b samoz\u0159ejm\u011b ty lidi to za\u010dnou vn\u00edmat a z\u00edsk\u00e1vaj\u00ed takov\u00fd ten rozd\u00edl mezi t\u00edm opravdu makrov\u00fdm j\u00eddlem a kvalitn\u00ed potravinou, kter\u00fd nepot\u0159ebujete tady katolik, ale koup\u00edte si velice r\u00e1di a samoz\u0159ejm\u011b t\u0159eba i ta cena je malinko vy\u0161\u0161\u00ed. S podporou tuzemsk\u00fdch p\u011bstitel\u016f a producent\u016f potravin bude ministerstvo zem\u011bd\u011blstv\u00ed samoz\u0159ejm\u011b i nad\u00e1le pokra\u010dovat. Z\u00edskaj\u00ed ji nap\u0159\u00edklad p\u011bstitel\u00e9 plodin, kter\u00e9 maj\u00ed v \u010cesku historickou tradici a mezi ni\u017e pat\u0159\u00ed nap\u0159\u00edklad i \u010desk\u00fd km\u00edn. J\u00e1 m\u00e1m radost z toho, \u017ee se to, co pat\u0159\u00ed k \u010desk\u00e9 krajin\u011b, to znamen\u00e1 p\u011bstov\u00e1n\u00ed km\u00edn\u016f, poda\u0159ilo udr\u017eet a budeme d\u011blat v\u0161echno pro to, abychom p\u011bstitel\u00e9 km\u00ednu i nad\u00e1le podporovali. Do\u017e\u00ednky na Letn\u00e9 jsou jen jednou z akc\u00ed, kter\u00e9 ministerstvo na podporu farm\u00e1\u0159\u016f a v\u00fdrobc\u016f potravin ve spolupr\u00e1ci se St\u00e1tn\u00edm zem\u011bd\u011blsk\u00fdm a interven\u010dn\u00edm fondem po\u0159\u00e1d\u00e1. Dopl\u0148uje je nap\u0159\u00edklad \u010ceskobud\u011bjovick\u00e1 zem\u011b\u017eivitelka \u010di dal\u0161\u00ed akce v regionech. Pro televizi A11, B\u00e1ra \u0160tanglov\u00e1.","nbla_serie":"","nbla_season":"","nbla_episode":"","nbla_duration":"260.24","nbla_genre":"","nbla_editorial_format":"","nbla_mtime":"1694429684","nbla_url":"https:\/\/origin.a11.cz\/vod\/3y647cxhdtpaimvq3icmgfa4n.mp4","nbla_version":"1694429684","nbla_odvysilano":"Ne","bunny_id":"dbc997fa-cf5c-429e-8961-d8973b706e0b","youtube_id":"","datum_vydani":"20230911","stopaz":"260.24","dokument":[],"video_to":["10180"]},"_links":{"self":[{"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/video\/10175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/video"}],"about":[{"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/media\/10179"}],"wp:attachment":[{"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/media?parent=10175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/categories?post=10175"},{"taxonomy":"porad","embeddable":true,"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/porad?post=10175"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/region?post=10175"},{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/tv.a11.cz\/api\/wp\/v2\/kategorie?post=10175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}